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Crank Bike Store

THE BRIEF

Create an identity and brandmark for an Urban Bike Store that communicates the ethos of the shop: great products, hip, welcoming. Customers range from the casual cyclist or first time rider, through to passionate enthusiasts and collectors.

THE CONCEPT

  • 'CRANK': 'An eccentric person, especially one who is unduly zealous.'
  • 'Old school' is 'New school'. 
  • Comical
  • Muted, masculine colour palette