NOSHI is a boutique Japanese ice cream that is being introduced to the Australian market. The flavours are distinctly Japanese.
The product required an identity and packaging that would make such a unique (and some would say strange) product attractive to Australian ice cream lovers.
- Kawaii, which literally means 'cute' in japanese. This is a huge imagery style in Japanese pop culture.
- Play on the likeness of an ice cream cone to a speech bubble and use this in the comical context of Kawaii.